The graphics are equally as vital as the words when selling a brand. Companies can convey the message that they want customers to take away from their marketing campaign by using the correct visuals or videos. Visual storytelling is what it is. It’s the art of using visual components to tell people about your brand’s […]

A good marketing effort requires excellent design. In comparison to words, visuals capture attention faster. That’s why it’s so important to make sure your ad design attracts the right kind of attention and leaves a lasting impression.  These days, new businesses are focusing solely on producing appealing visuals, with little regard for product attributes, demonstrating […]

The digital world is legit filled with graphic design and video design, making it chaotic rather than artistry. The issue intensifies for the brands and their graphic/video creators, who give it all in terms of resources to stand out in the crowd. But is there a magic formula for it? There is no one straight […]

Rebranding i.e., changing the logo, name, purpose, product, etc. of a company is no longer a once-in-a-lifetime act but is becoming a common phenomenon. Both successful or struggling, known or new, rebranding is more frequent than ever. Let us understand what it means and the best ways to do it. • What is rebranding? Rebranding […]

Facebook was one of the early champions of digital and targeted online advertising. So much so that the USA elections in 2016 ought to have a significant influence. If it can sway an entire country’s election, think of the magnitude of help it will give to your company. • Facebook and its Conversion Rate The […]